Hindware expands product base with new launch

Hyderabad Hindware announced the expansion of the product line by adding 12 new products with the launch of new range of countertop basin – 'Easy Clean', packed with breakthrough technology that exemplifies automation for hygiene and freshness. The company also announced its entry into a new category in the bathware segment with Shower Enclosures by Hindware Italian Collection. The expansion is aimed at providing an integrated solution enhancing customer convenience.

Sudhanshu Pokhriyal, CEO, Bath and Tiles Business, Hindware Limited, said, "At Hindware we are witnessing a great traction for our products, basis our continuous engagements with consumers and distributors we are now expanding our product portfolio to accommodate more varied needs. As an industry leader, we understand the growing demand for automation and increasing focus on hygiene. The product expansion is in-line with the same. Additionally, keeping in mind the consumer's rising concern for well-being, we launched the new 'Easy Clean' basin with the perfect combination of design, craftsmanship and technology that enables hygiene and safety."

He further added, "Bathrooms today are no more just about functionality. With our entry into shower enclosures, we intend to provide consumers with a one-stop-solution for all their bathware needs. The new shower enclosures come in a wide range of styles and versatile designs that are best suited for anyone seeking modern fittings in their bathroom space."

Charu Malhotra Bhatia, Vice-President, Marketing, Hindware Limited said, "Hindware is an iconic brand that resonates with consumers seeking innovative products at varied price points. With this new product offering, we want to re-define the way people perceive bathware. As a brand, we want to not only focus on design and aesthetics but make way for a new thought process built on innovation and technology. We have plans to launch an integrated campaign aimed at modern Indian consumers who value the ease that technology has brought into our lives and are always on the lookout for beautiful alterations to current setups."

Over the last few months, the company has put a planned intention of establishing a trendy and younger version – Hindware 2.0. Pivoting on this, the brand has announced a new logo for Hindware and Hindware Italian Collection with the renewed promise of innovation and sustainability. The 'Easy Clean' basins and shower enclosures are designed keeping the brand's overall vision of 'Thoughtful Is Beautiful' that focuses on innovative performance-led product solutions to enable better safety and hygiene in households.